"Uhhh....... ". What do you say? "I'm a developer." Yawn. Certainly not something that's going to make him want to send you his business or even talk to you for much longer.
What is your professional identity? How can you portray excellence with even the most mundane title?
Michael Hyatt talked about an interesting approach in one of his podcasts. He discussed using the following approach. To create your professional identity, use the following formula:
Your professional identity plus the target audience plus your unique solution equals your specific transformation.
I AM....
I HELP...
DO OR UNDERSTAND....
... SO....
Question: What do you do?
My answer: "I'm a web developer. I develop custom web applications for mid to large scale businesses so that they can gain and maintain a competitive edge in their marketplace."
Give it a try. Use the above formula to come up with your professional identity. Then.... Try it out! At the next social gathering, practice it. It may seem forced and uncomfortable at first, but with time and practice, you'll soon be saying it with confidence. Happy networking!